Bits and bobs

Things I've worked towards collaboratively, tinkered on, and played with. (handy hint, click the expand button on the top right of the gallery for an overall smoother experience) Toursim Australia Australia’s ripe with stories waiting to be told. And us locals always love someone new to share them with. Having a bit of a yarn is all part of the charm.

The voice for the brand is rich in detail, meanders just a little, and helps tell stories that show there's more to this country than just chucking prawns on a barbie.

D&AD 2023 If you're here here probably already know what D&AD is. For the 2023 brand, we built a platform that spoke to what it takes to make the shortlist, to make the work, and to make change. 

https://www.youtube.com/watch?v=IHpTFsbtZoU

MOOD Tea I wrote pack stories for. MOOD tea (as you might have guessed, that's tea that aims to change your mood). They were designed to be read in any order, so no matter what configuration they were placed on the shelves, it would still tell a story. Alas, production constraints meant it was never to be.

Cheer Cheese Up until 2021 Australia had a very popular brand of cheese whose name was also a racist slur (ffs). I am very proud to have renamed that brand, to something we can all actually smile about.

NZR + NRZ+ is the brand-new way to engage for fans of New Zealand Rugby—with access to exclusive behind-the-scenes content, interviews, classic matches, and original documentaries. Basically, it's rugby, plus some.

A story for the Flinders Ranges This is one of my favourites, because this is one of my favourite parts of the world. (For context, 'Talc Alf' is a local personality who carves giants sculptures out of talcum stone and has developed his own theory about the secret meanings behind every letter of the alphabet. He will tell you about them.) We pitched. They did not have the budget for a rebrand. But writing the story was nice.