Spott by Wilson Parking
- Katherine Fischer
- Apr 1
- 1 min read
Updated: Apr 7
Parking. It's a grudge purchase. But what if the whole experience could feel just that little more exciting?
Wilson is the Australian leader in the (ahem) parking space, with a brand new solution. One that unlocks the most rewarding, seamless, and personalised parking network.
We named the brand—Spott represents the spot you park in, as well as that magical moment you spot that free space. Then we built the brand from the name up; with the all-seeing eye becoming the hero of the brand system, and a tone of voice with a wink in every line.
It's parking done so differently, anyone could spot(t) the difference.
(handy hint, click the expand button on the top right of the gallery for an overall smoother experience)
The brand launched in December 2025
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