Rewrite Stationery

In response to our growing ocean waste epidemic, Rewrite has created a line of pens made from 100% recycled ocean plastic. By removing, recycling and reusing discarded waste, they’re helping give plastics a new life.

But what about the life these pieces of plastic used to live? What if they were filled with loneliness, anxiety, and regret about who they used to be? And how does it feel to find a new purpose?

After all, these are tools made to tell stories. And maybe with some pens like this, we can all turn waste into words— and rewrite the story together.

https://video.wixstatic.com/video/e19b78_9c5fafb9b1bc48829e084c8ba0432615/1080p/mp4/file.mp4

(handy hint, click the expand button on the top right of the gallery for an overall smoother experience) — SHORTLIST: D&AD | Writing for Design – Storytelling | 2024