NextSense (formally The Royal Institute for Deaf and Blind Children)

The Royal Institute for Deaf and Blind Children, RIDBC, was Australia’s second oldest not for profit—beginning in 1860 with the country’s very first school for deaf children.

But when you’ve been around for that long, a lot can change.

RIDBC had expanded to provide dedicated services for people who are deaf, hard of hearing, blind and low vision. Today they’re not just for children but people of all ages. They have the largest cochlear implant program in the country, with adults being the majority of their clients. And the organisation is an industry leader at the forefront of research, tech, innovation and higher education—with its own building at Macquarie University campus where it educates the next leaders in sensory disability..

​So NextSense needed a brand that reflected that. One one that was designed for the people who use it.

So we’ve created a one that is adaptable, and highly accessible. That can speak to different people, in different ways, at different stages of their journey—including creating a new Auslan sign for the brand name.

Because we’re speaking to children as well as adults. We’re speaking to their families. To communities, teachers, professionals and donors. And at the very heart of our organisation we’re speaking to people the brand serves—those who have hearing or vision loss.

We celebrate the people who want to rediscover the joy of music, or hear it for the first time. Learn their ABCs. Belong to a community. Or work towards whatever their goals may be. We can't wait to see what they do next.

(handy hint, click the expand button on the top right of the gallery for an overall smoother experience) —

GRAPHITE PENCIL: D&AD | Writing for Design – Naming | 2022 Good Design Awards Winner | Communication Branding and Identity | 2022 FINALIST: AGDA | Design for Good | 2022