The Prince Akatoki
- Katherine Fischer
- Jan 2, 2024
- 1 min read
Aimed at high-end travellers looking to escape the chaotic pace of modern life, the Prince Akatoki brand helps guests discover a sanctuary within; a place to slow down, relax and get lost in in the moment.
Every touchpoint embodies mindfulness and relaxation and tranquillity. So it needed a voice that did the same.
The Akatoki voice is elegant, mindful and minimally simple. It’s writing that has room to breathe. And it embodies sophistication and style, without wasting a word.
We also collaborated with two haiku masters to create matching poems, in English and Japanese. These poems are a unique representation of not only a fusion between the cultures of east and west, but the way language is a unique tool to capture our brand idea—poetry at dawn.
(handy hint, click the expand button on the top right of the gallery for an overall smoother experience) —
Under Consideration's Brand of the Year for 2019
GOLD: Good Design Awards | Communication Branding and Identity 2021
It also picked up an honourable mention at the 2020 Creative Review Annual.
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