BITS AND BOBS
Things I've worked towards collaboratively, tinkered on, and played with.
TOURISM AUSTRALIA
The brand refresh for Tourism Australia is coming later in 2025. Here's just a taste of it
Australia’s ripe with stories waiting to be told. And us locals always love someone new to share them with. Having a bit of a yarn is all part of the charm.
The voice for the brand is rich in detail, meanders just a little, and helps tell stories that show there's more to this country than just chucking prawns on a barbie.
CHEER CHEESE
Up until 2021 Australia had a very popular brand of cheese whose name was also a racist slur (ffs).
I am very proud to have renamed that brand, to something we can all actually smile about.
#CHUCK-A-STICKIE
The year is 2021. We're all still stuck inside until we get enough people vaccinated. But some were a little hesitant. And one of the things holding people back was the worry that we'd be put out of action from any potential side-effects.
I helped spearhead a campaign at the DDB offices in Sydney and Melbourne for the company to give everyone an extra two sick days. One to use after getting your first vaccination, and then another after the booster.
The whole thing came also with a killer playlist.
NZR+
NRZ+ is the brand-new way to engage for fans of New Zealand Rugby—with access to exclusive behind-the-scenes content, interviews, classic matches, and original documentaries. Basically, it's rugby, plus some.
D&AD
If you're here here probably already know what D&AD is. for the 2023 brand, we built a brand that spoke to what it takes to make the shortlist, to make the work, and to make change.
WANT TO SEE MORE OF THE WORK?
GRAPHITE PENCIL: D&AD | Writing for Design – Naming | 2022
The All Blacks and Black Ferns
Rewrite Stationery
ROLUS
NextSense
The Sydney Fish Market
Westpac
The Prince Akatoki
Other bits and bobs (you are here)