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SPOTT
NAMING & TAGLINE | BRAND VOICE | IDENTITY | LAUNCH CAMPAIGN
Parking. We all know it's a grudge purchase.
But what if the whole experience could feel just that little more exciting?
Wilson is one of the leaders in the (ahem) parking space, with a brand new solution. One that unlocks the most rewarding, seamless, and personalised parking network.
We named the brand—Spott represents the spot you park in, as well as that magical moment you spot that free space. Then we built the brand from the name up; with the all-seeing eye becoming the hero of the brand system, and a tone of voice with a wink in every line.
It's parking done so differently, anyone could spot(t) the difference.







WANT TO SEE MORE OF THE WORK?
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