REWRITE STATIONERY
STORYTELLING | PACKAGING

In response to our growing ocean waste epidemic, Rewrite has created a line of pens made from 100% recycled ocean plastic. By removing, recycling and reusing discarded waste, they’re helping give plastics a new life.

But what about the life these pieces of plastic used to live? What if they were filled with loneliness, anxiety, and regret about who they used to be? And how does it feel to find a new purpose?

After all, these are tools made to tell stories. And maybe with some pens like this, we can all turn waste into words—and rewrite the story together.

Note: I can only take partial credit for this work. A lot was written by my wonderful college Jack Anderson, and I simply helped to hone into the crux of the stories, edit them down, and provide direction.

SHORTLIST: D&AD | Writing for Design – Storytelling | 2024

WANT TO SEE MORE OF THE WORK?

The All Blacks and Black Ferns
Rewrite Stationery (you are here)
ROLUS
NextSense
The Sydney Fish Market
Westpac
The Prince Akatoki
Other bits and bobs

REWRITE STATIONERY STORYTELLING | PACKAGING

In response to our growing ocean waste epidemic, Rewrite has created a line of pens made from 100% recycled ocean plastic. By removing, recycling and reusing discarded waste, they’re helping give plastics a new life.

But what about the life these pieces of plastic used to live? What if they were filled with loneliness, anxiety, and regret about who they used to be? And how does it feel to find a new purpose?

After all, these are tools made to tell stories. And maybe with some pens like this, we can all turn waste into words—and rewrite the story together.

WANT TO SEE MORE OF THE WORK?

REWRITE STATIONERY
STORYTELLING | PACKAGING