ROLUS
BRAND VOICE | IDENTITY | MESSAGING | PACKAGING | WEBSITE | ACTIVATIONS
Let's face it, the world doesn't need another self-important drink. We already have 'braincare beverages' run by supermodels, drinks you need science degrees to understand, and more than a few brands that would consider themselves renegades. Sure. They sell water in a can.
But today, there's ROLUS. It's a sparkling drink made to hydrate.
And that's it.
Sure, it's got a lot of other great stuff in it. Botanicals. Adaptogens. Immunity-boosters. But the brand was all about capturing a no-nonsense, straight-up attitude the let people get on with it, day or night.
ROLUS hydrates. Don't overthink it.








BRONZE for Small Brand Identity at Best Awards NZ 2024.
MERIT for Digital | Website, eCommerce at AGDA 2024.
FINALIST for Motion | Motion Branding at AGDA 2024 .
—
The brand was featured in Brand New, The Brand Identity, BP&O, and Little Black Book Online.