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ROLUS
BRAND VOICE | IDENTITY | MESSAGING | PACKAGING | WEBSITE | ACTIVATIONS

Let's face it, the world doesn't need another self-important drink. We already have 'braincare beverages' run by supermodels, drinks you need science degrees to understand, and more than a few brands that would consider themselves renegades. Sure. They sell water in a can.

But today, there's ROLUS. It's a sparkling drink made to hydrate.

And that's it.

Sure, it's got a lot of other great stuff in it. Botanicals. Adaptogens. Immunity-boosters. But the brand was all about capturing a no-nonsense, straight-up attitude the let people get on with it, day or night.

ROLUS hydrates. Don't overthink it.

BRONZE for Small Brand Identity at Best Awards NZ 2024.

MERIT for Digital | Website, eCommerce at AGDA 2024.
FINALIST for Motion | Motion Branding at AGDA 2024 .

The brand was featured in Brand New, The Brand Identity, BP&O, and Little Black Book Online.

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