Sydney Fish Market is the third biggest fish market in the world. It’s the destination for the catch of the day, family favourites, or produce that expands your seafood comfort zone. And their famous blue buckets found up and down the East coast have been a sign of quality for generations.
 

But did you know they also have the finest cuts of meat, and fresh market produce? That it's a great place to catch a tune at sundown? Or learn to slice sashimi from the masters?

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Surprising, right?

 

So we created a brand that is a little out of the blue. To celebrate a place that embraces the much-loved chaos of the auction at 6am. That showcases a dining destination—whether you’re throwing your last chip to a seagull or pairing your snapper with semillon. And it's a brand telling the kind of tall tales that would make even a fisherman proud.